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marketing & messaging

The Ultimate Guide to Google Ad Grants for Nonprofits: 2024 Edition

February 27, 2024 by Mary Anne Welch

Google Ad Grants is a philanthropic initiative by Google that provides nonprofit organizations with free advertising credits of up to $10,000 per month on the Google Ads platform. The program allows … [Read more...] about The Ultimate Guide to Google Ad Grants for Nonprofits: 2024 Edition

Filed Under: Toolbox, News & Resources, marketing & messaging

Calculating the Real Costs of Fundraising Events

February 27, 2024 by Mary Anne Welch

In a Linkedin post, Jim Langley, President at Langley Innovations, asks: Are you counting everything spent to put on your event? Staging costs? Staff costs? Morale costs? Lost … [Read more...] about Calculating the Real Costs of Fundraising Events

Filed Under: Toolbox, News & Resources, Front, marketing & messaging, Donor Stats & Anaylsis, Fundraising & Grantwriting

How to Craft Your Organization’s Financial Story

February 26, 2024 by Mary Anne Welch

From Nonprofit Finance Fund Crafting a financial story requires a shared understanding and interpretation of your organization’s numbers and how this connects to your current and continued mission … [Read more...] about How to Craft Your Organization’s Financial Story

Filed Under: Uncategorized, Toolbox, News & Resources, marketing & messaging

Free ebook on what to ask major donor prospects

November 16, 2023 by Mary Anne Welch

Bloomerang, the maker of donor management software, has put out a book with 42 questions that promise to lead you to building trust with your donor base and persuading donors to become involved with … [Read more...] about Free ebook on what to ask major donor prospects

Filed Under: Uncategorized, news, Toolbox, marketing & messaging, Donor Stats & Anaylsis

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