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Recent Posts

  • Advice for Funders
  • Tips on Reaching Corporate Funders
  • Eight free promotional trainings on using LinkedIn for fundraising.
  • Is the Grant Worth Going For? & What do Funders Want to Know?
  • Protected: Materials: The Power of Strategic Prospecting

marketing & messaging

Is the Grant Worth Going For? & What do Funders Want to Know?

December 26, 2025 by admin

How do you decide what grants are worth your time?

From Lauren A. Burke

A matrix, essentially a scorecard, to help you rate how well your organization matches a grant criteria. It includes:

  • Issue Area
  • Geographical Scope
  • Connections
  • Application Lift
  • Amount of Funding

Six steps to finding the true costs of programs.

From Bridgespan

A Nonprofit Cost Analysis Toolkit: walks through a one-week to one-month process for performing a true cost analysis, which includes looking at indirect, or overhead, costs (e.g. administration, marketing, operations), not just programs.


How to approach funders for collaborative grants.

From: Amanda Davis

  • Why funders value collaboration
  • What they expect in proposals
  • Practical steps your nonprofit can take to successfully secure collaborative grants

Have these ready when that grant opportunity appears.

From Matthew Johnston

  1. Financial systems documented and audit-ready
  2. Program outcomes clearly defined and measurable
  3. Partnership agreements formalized
  4. Impact data collected and analyzed.
  5. Starting this capacity building doesn’t require massive investment. Begin with fundamentals every application asks for: create a simple logic model connecting activities to outcomes, establish basic data tracking, document your financial processes, draft template partnership letters, and compile organizational documents into a grant-ready folder.

Track the right numbers for nonprofit success.

From Allison Gregory

Metrics that cut through the noise and stabilize fundraising:

  • Board Giving & Fundraising Participation
  • Donor Retention Rate, New Donor Conversion, & LYBUNT* Recapture Rate
  • Donor Engagement Score & Recurring Donor %
  • Donor Lifetime Value & Average Gift Size

*Last Year But Unfortunately Not This


Differentiate your ask.

From Emily Gaylor

  • Renewed Donors: Ask for a second gift, an upgrade, or a targeted contribution to a special program.
  • Event Donors: Keep the ask simple and concrete – something like $50–$100 for a program that connects directly to the event they attended.
  • Current Donors: Remind them of their last gift and ask them to increase it by 50% or enroll in your recurring giving program.
  • Lapsed Donors: Reintroduce them to your mission, acknowledge their past support, and make a specific, emotionally resonant ask that matches their last gift amount.
  • Non-Donors (prospects): Make a simple, tangible first ask ($50–$100) tied to a visible outcome.

A graphic “Wheel of fundraising success”.

From Sarah Squire

Every spoke of the wheel, from systems and stewardship to messaging, needs:

  • Clarity of purpose
  • A roadmap
  • Consistency
  • Measurement
  • Corporate Social Responsibility (CSR)

Filed Under: Front, marketing & messaging, Uncategorized, Toolbox

The Ultimate Guide to Google Ad Grants for Nonprofits: 2024 Edition

February 27, 2024 by

Google Ad Grants is a philanthropic initiative by Google that provides nonprofit organizations with free advertising credits of up to $10,000 per month on the Google Ads platform. The program allows nonprofits to display their ads on Google Search results pages, potentially reaching millions of people interested in their causes. Essentially, it’s an in-kind donation from Google to help nonprofits raise awareness, attract volunteers, and drive donations.

Nonprofit Tech for Good published a guide written by the Co-founder of Webup! – a Google-certified digital marketing agency focused on the Google Ad Grants Program, where he delve into the Google Ad Grants program, discussing what it is, who is eligible, the application process, creating your first campaign, and going through a Google Ad Grants policy checklist to make sure your account is compliant and would not be blocked.

Read the guide

Filed Under: Toolbox, News & Resources, marketing & messaging

Calculating the Real Costs of Fundraising Events

February 27, 2024 by admin

Last updated on December 27th, 2025

In a Linkedin post, Jim Langley, President at Langley Innovations, asks: Are you counting everything spent to put on your event?

  • Staging costs?
  • Staff costs?
  • Morale costs?
  • Lost opportunity costs?
  • Community building costs?
  • Strategic costs?

Read his entry

Filed Under: Toolbox, News & Resources, date, marketing & messaging, Donor Stats & Anaylsis, Fundraising & Grantwriting

How to Craft Your Organization’s Financial Story

February 26, 2024 by

From Nonprofit Finance Fund

Crafting a financial story requires a shared understanding and interpretation of your organization’s numbers and how this connects to your current and continued mission success. This guide will help you develop your financial story, which can be used to align stakeholder and organizational priorities, navigate leadership transitions, and convey how your programmatic work and finances fit together to create a comprehensive picture of your nonprofit’s impact.

Link to NNF.org

Filed Under: Uncategorized, Toolbox, News & Resources, marketing & messaging

Free ebook on what to ask major donor prospects

November 16, 2023 by

Bloomerang, the maker of donor management software, has put out a book with 42 questions that promise to lead you to building trust with your donor base and persuading donors to become involved with your organization. Link to the pdf

Filed Under: Uncategorized, news, Toolbox, marketing & messaging, Donor Stats & Anaylsis

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