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  • Advice for Funders
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  • Is the Grant Worth Going For? & What do Funders Want to Know?
  • Protected: Materials: The Power of Strategic Prospecting

Is the Grant Worth Going For? & What do Funders Want to Know?

December 26, 2025 by admin

How do you decide what grants are worth your time?

From Lauren A. Burke

A matrix, essentially a scorecard, to help you rate how well your organization matches a grant criteria. It includes:

  • Issue Area
  • Geographical Scope
  • Connections
  • Application Lift
  • Amount of Funding

Six steps to finding the true costs of programs.

From Bridgespan

A Nonprofit Cost Analysis Toolkit: walks through a one-week to one-month process for performing a true cost analysis, which includes looking at indirect, or overhead, costs (e.g. administration, marketing, operations), not just programs.


How to approach funders for collaborative grants.

From: Amanda Davis

  • Why funders value collaboration
  • What they expect in proposals
  • Practical steps your nonprofit can take to successfully secure collaborative grants

Have these ready when that grant opportunity appears.

From Matthew Johnston

  1. Financial systems documented and audit-ready
  2. Program outcomes clearly defined and measurable
  3. Partnership agreements formalized
  4. Impact data collected and analyzed.
  5. Starting this capacity building doesn’t require massive investment. Begin with fundamentals every application asks for: create a simple logic model connecting activities to outcomes, establish basic data tracking, document your financial processes, draft template partnership letters, and compile organizational documents into a grant-ready folder.

Track the right numbers for nonprofit success.

From Allison Gregory

Metrics that cut through the noise and stabilize fundraising:

  • Board Giving & Fundraising Participation
  • Donor Retention Rate, New Donor Conversion, & LYBUNT* Recapture Rate
  • Donor Engagement Score & Recurring Donor %
  • Donor Lifetime Value & Average Gift Size

*Last Year But Unfortunately Not This


Differentiate your ask.

From Emily Gaylor

  • Renewed Donors: Ask for a second gift, an upgrade, or a targeted contribution to a special program.
  • Event Donors: Keep the ask simple and concrete – something like $50–$100 for a program that connects directly to the event they attended.
  • Current Donors: Remind them of their last gift and ask them to increase it by 50% or enroll in your recurring giving program.
  • Lapsed Donors: Reintroduce them to your mission, acknowledge their past support, and make a specific, emotionally resonant ask that matches their last gift amount.
  • Non-Donors (prospects): Make a simple, tangible first ask ($50–$100) tied to a visible outcome.

A graphic “Wheel of fundraising success”.

From Sarah Squire

Every spoke of the wheel, from systems and stewardship to messaging, needs:

  • Clarity of purpose
  • A roadmap
  • Consistency
  • Measurement
  • Corporate Social Responsibility (CSR)

Filed Under: Uncategorized, Toolbox, Front, marketing & messaging

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