Google Ad Grants is a philanthropic initiative by Google that provides nonprofit organizations with free advertising credits of up to $10,000 per month on the Google Ads platform. The program allows nonprofits to display their ads on Google Search results pages, potentially reaching millions of people interested in their causes. Essentially, it’s an in-kind donation from Google to help nonprofits raise awareness, attract volunteers, and drive donations.
Nonprofit Tech for Good published a guide written by the Co-founder of Webup! – a Google-certified digital marketing agency focused on the Google Ad Grants Program, where he delve into the Google Ad Grants program, discussing what it is, who is eligible, the application process, creating your first campaign, and going through a Google Ad Grants policy checklist to make sure your account is compliant and would not be blocked.