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What motivates donors to give? …Matching Gifts

January 5, 2023 by Mary Anne Welch

An estimated $4-$7 billion in matching gift funds goes unclaimed per year.

This, according to American Charities, a 501(c)(3) membership-based nonprofit that promotes workplace giving.  In their Facts & Statistics on Workplace Giving, Matching Gifts, and Volunteer Programs, here is what they gathered on Matching Gifts:

  • 65% of Fortune 500 companies and 28% of small to mid-size companies offer matching gifts – the total represents a 58% increase since 2006.
  • Average employee participation in employer matching gift programs is 10%, demonstrating a marked opportunity for growth.
  • Corporate matches rate near the very top of incentives for employees to donate to charities through workplace initiatives.  84% say they’re more likely to give if a match is offered, and one in three say they would give a larger gift if it was matched.
  • More than half of employee matching gift programs are ‘open’ , where employees can choose the nonprofit to benefit.

Link to article 

 

Filed Under: Toolbox, News & Resources

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