Classy, a leading online fundraising platform and thought leader, highlighted donors’ 2022 Fundraising Event Experience in a survey of 1,000 event attendees:
— 26% attended live events, while 36% went virtual because there was no live event or because they preferred a virtual experience
— In-person and virtual attendees gave roughly the same dollar amounts (beyond ticket sales). 20% of virtual attendees gave $500+ and 22% of live attendees gave over $500.
— 96% of virtual attendees rated the event excellent or good, while only 87% of live attendees thought the event was excellent or good.
Top Five Favorite Virtual and Live Events:
VIRTUAL ATTENDEES– Endurance Events (32%)
— Performance (31%)
— Auction (31%)
— Galas (26%)
— Competitions (24%)
— Performance (31%)
— Auction (31%)
— Galas (26%)
— Competitions (24%)
LIVE ATTENDEES
— Endurance Events (43%)
— Performance (38%)
— Auction (36%)
— Galas (36%)
— Competitions (29%)