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Science museum uses research findings to refresh brand

Challenge

A small, well-respected science museum and community-learning center needed a new perspective on their selling propositions and community benefits statements. They also needed to make themselves more visible to new local funders.

Methods

Access Philanthropy conducted interviews with several local funders and donors to determine how the museum was perceived. Our research revealed that the museum was seen as elitist.

Access Philanthropy worked with the client to develop a new community outreach program and to connect with local inner city schools and programs. We helped the community and funders see the true personality of the museum, which is welcoming, educational and fun. 

Results

With the addition of the new outreach program, the client reconnected with several major foundations. The museum received over $650,000 in new funds, most of which they converted to annual gifts.