Classy, a leading online fundraising platform and thought leader, highlighted donors’ 2022 Fundraising Event Experience in a survey of 1,000 event attendees:
- 26% attended live events, while 36% went virtual because there was no live event or because they preferred a virtual experience
- In-person and virtual attendees gave roughly the same dollar amounts (beyond ticket sales). 20% of virtual attendees gave $500+ and 22% of live attendees gave over $500.
- 96% of virtual attendees rated the event excellent or good, while only 87% of live attendees thought the event was excellent or good.
Top Five Favorite Virtual and Live Events:
VIRTUAL ATTENDEES
- Endurance Events (32%)
- Performance (31%)
- Auction (31%)
- Galas (26%)
- Competitions (24%)
LIVE ATTENDEES
- Endurance Events (43%)
- Performance (38%)
- Auction (36%)
- Galas (36%)
- Competitions (29%)